evian Makes a Splash at Sphere as Venue’s Official Still Water Partner

Sphere is adding a premium water brand to its growing roster of venue partners.

Sphere Entertainment Co. announced that evian has been named the Official Still Water Partner of Sphere, giving the bottled water brand a new platform inside the Las Vegas venue and across the Exosphere, the massive LED exterior that has quickly become one of the most visible advertising surfaces in live entertainment.

The partnership will include evian branding in select concession areas, along with custom content created for the Exosphere by Sphere Studios, the in-house creative and technology team behind Sphere’s large-scale visual campaigns. evian’s Exosphere campaign is set to launch in September.

“Sphere is committed to delivering a best-in-class guest experience,” said Marcus Ellington, Executive Vice President, Ad Sales and Sponsorships, Sphere. “evian is a globally recognized brand synonymous with quality and wellness, and we believe our guests will enjoy it as our Official Still Water Partner.”

For evian, the deal lands during a major brand milestone: the 200th anniversary of the first bottling of its mountain-made water. The company recently marked the occasion with its “200 Years Young” campaign, spotlighting its French Alps origin story and long-running association with culture, wellness and premium experiences.

“evian is proud to partner with Sphere. evian is defined by its unique origin and heritage — a natural spring water from the French Alps that has long been associated with culture and building meaningful shared experiences,” Fran Mulhern, Senior Vice President of evian, said in a press release. “Partnering with Sphere is a natural extension of who we are and what we stand for. Both evian and Sphere are committed to creating moments that feel extraordinary, where craftsmanship, design, and experience come together in an unforgettable way.”

The deal continues Sphere’s push to build out brand partnerships that extend beyond traditional venue signage, using the Exosphere as a high-impact storytelling canvas for global advertisers. For evian, it puts the brand directly in front of Sphere’s live event crowds while also giving it a visual presence on one of the most photographed structures in Las Vegas.